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BUSS2 Revision - Effective Marketing

Jim Riley

16th May 2010

Our recent BUSS2 revision workshop had a great opening session on effective marketing. We’ve streamed the presentation used below, together with the stimulus videos shown during the session.

BUSS2 - Effective Marketing

Brand 1 Case Study - Innocent

Brand 2 Case Study - Lucozade

Brand 3 Case Study -ChicagoTown

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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