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Business strategy video - two interviews with CEO of Virgin Atlantic
Jim Riley
26th May 2009
Two video clips make ideal stimulus material for a business strategy lesson…
First up, a super video clip of a radio interview with the CEO of Virgin Atlantic, which has surprisingly announced improved profits (in stark contrast to the recent losses announced by arch-rival British Airways).
A video of a radio interview?? Yes - this one is shot inside the studios of the Today programme on Radio 4 - a great insight into how they run the show!
View video of interview with CEO of Virgin Atlantic
As an alternative, the Virgin Atlantic then hopped over to BBC TV for a traditional studio interview. Some similar questions asked, but great material all the same: