Bubbling Burberry Sales

Burberry is reaping record sales in China after buying out its local franchise partner last year, leading the luxury fashion brand to issue an upbeat forecast for full-year profits. The retailer, which will report full-year results next month, revealed on Tuesday a 30 per cent sales increase in China in the second half of its financial year to March 31.

Burberry intends to restructure the organisation in China from its existing wholesale structure to a retail structure. This reorganisation is expected to add a further £20 million to profits as a result of increased efficiencies within the business. Improved stocking within stores and a rolling programme of store openings over the coming years will be a primary strategy for Burberry to further increase revenue and profit.

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