Brompton Bicycles - Guardian Profile

Terrific news for Edexcel Unit 4a students - the Guardian has a feature article today looking at the growth and strategy of Brompton Bicycles. Its a really useful article which focuses on the added value that Brompton provide to its growing customer base. Some great examples in too there on the role and benefits of staff training, the challenges of retail distribution and on production capacity.

There’s a great quote too from the Managing Director:

“Our patent ran out nine years ago, and if we were making this bike in Taiwan, staff turnover would mean that knowledge would be lost. Years of love have gone into our staff,”