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Britain’s Most Admired Companies - But What Do They Do?
7th November 2012
I love a good business listing, survey or ranking - they so often provide a source of discussion, research or just a game of Business Family Fortunes which delegates at our AQA BUSS4 CPD courses might recognise!Management Today is a great source of this kind of thing and their annual survey of "Britain's Most Admired Companies" is particularly useful because it provides some great examples for students about businesses that are clearly doing something right (or which have very effective public relations departments).
The shortlist of Britain's Most Admired Companies 2012 has just been released and the winners will be announced in a suitably lavish, glitzy ceremony at the end of 2012.
However, I thought that the shortlist itself might be worthy of a lesson or research activity.
I was struck by the shortlist. There are names on there which I would hope most students (and their teachers) would recognise instantly. But, others might not be so familiar!
One approach might be to simply provide students with the shortlist and ask them to note down the main product/service offered by each (they may need to guess); or perhaps the economic sector each operates in.
Some are easy and students ought to be familiar with them: Alliance Boots, BSkyB, Carphone Warehouse, easyJet, JLP to name just a few
But what about Aggreko, Kerry Group, Pennon Group, Telecity Group. A little extra research might uncover some real gems...
Here is the list:
Aberdeen Asset Management
AdmiralAegis Group
Aggreko
Alliance Boots
Aveva Group
Balfour Beatty
BASF UK
Berkeley Group
BG Group
BSkyB
Carphone Warehouse
Centrica
Coca-Cola Enterprises
Derwent London
Diageo
Domino’s Pizza (UK)
easyJet
Experian Group
GlaxoSmithKline
Great Portland Estates
HSBC
IG Group
InterContinental Hotels
International Airlines Group
John Lewis Partnership
Johnson Matthey
Kerry Group
Kier Group
Kingfisher
McDonald’s Restaurants
Paddy Power
Pearson
Pennon Group
Persimmon
Petrofac
Pfizer UK
Rightmove
Rolls-Royce
Rotork
J Sainsbury
Specsavers
Spirax-Sarco Engineering
St James’s Place
Standard Chartered
Telecity Group
Ultra Electronics
Unilever
Virgin Atlantic
Virgin Media
Vodafone
William Hill