Blackberry’s Last Hope - What it costs to make the Z10

Many seasoned industry observers believe that RIM's survival hopes rest on the recent launch of the Z10 - the new Blackberry smartphone designed to compete directly with the iPhone 5 and Samsung's range.RIM needs the new phone to generate some pretty significant profits and a key part of that will be achieving a strong gross profit margin in a highly competitive, price-sensitive market.In this video, the basic manufacturing unit costs of the Z10 have been analysed and compared with the iPhone 5. What are the results?