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Bira 91 - An Indian brand aiming high in craft beer

Geoff Riley

28th February 2018

Here is a tremendous case study article on the rapid expansion of Bira 91, an Indian craft beer manufacturer with big ambitions! Pick as many business concepts as you can out of this!

Fantastic article on the nuts and bolts of establishing and growing a business. An absolute must read for A Level Business students. https://t.co/GXfKVVwWQE
— Mr Evetts (@MrEvetts) February 28, 2018

An Indian hipster beer? Yep, it’s a thing. https://t.co/ckEK0FB6ti
— BBC Business (@BBCBusiness) February 28, 2018

I went to @Bira91beer's brewery in Nagpur and wrote about its thirst to become a global brand of craft beer @BBCBusiness https://t.co/X0YuSwfpet
— Medhavi Arora (@MedhaviArora) February 28, 2018

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

@tutor2uGeoff