Blog
Behind the scenes of how the world’s best pianos are made - the Steinway factory
9th February 2013
I love this behind the scenes look at the manufacturing process involved in the making of Steinway pianos. It's a great example of adding value through the production process and illustrates how a (very) highly skilled workforce can provide a competitive advantage, particularly in a premium niche market.According to Steinway:"Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Handcrafting each Steinway requires up to one full year – creating an instrument of rare quality and global renown. Not surprisingly, Steinway remains the choice of 9 out of 10 concert artists, and countless pianists, composers, and performers around the world."You can see why in this video: