Behind the scenes of an Innocent advert

Innocent Drinks - still the clear market leader in fruit smoothies in the UK and Europe - launched an advertising campaign in early 2011 positioning their core fruit smoothie bottle as a super hero. I don’t know whether you recall the advert, but what may interest students more is the process that is involved in making what seems at first viewing to be a relatively straightforward ad. Having watched this behind-the-scenes footage, you can see why television advertising is such an expensive medium, both in the creative process and also to buy time for it to be shown.

Here is the final advert;

and here is the behind the scenes footage;