In the News
Asos sticks by its strategy - even if it means losing older customers
Jim Riley
26th November 2015
The online fashion retailer, Asos, is a great example of why successful strategy involves clear market positioning.
- Business
- Blog
- In the News
- E-Commerce
- ASOS
- Market positioning
- Strategic positioning
- Demographic segmentation
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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