Apple MacBook Wheel - Product Innovation Too Far?

Has the latest product innovation from the global technology icon gone too far when it comes to pushing the boundaries of what customers really want?

This technology insight from ONN raises several important marketing issues. Not the least, the different between a marketing orientation and a product orientation.

As the video claims, sometimes customers get features “they dont even realised they want”

But will this really make laptop keyboards a thing of the past?