Apple and Ansoff - Will Apple Make the Next Breaking Bad?

Where does this sit in the Ansoff Matrix? Apple is reported to be investing around $1bn in the next year to produce original video content in a strategy of competing with Netflix, Amazon and HBO.

This Bloomberg article provides more detailsabout Apple's plan to expand into original video content production. Whilst $1bn is a big number, it is still well below Netflix which is expected to spend around $6bn on new content for its streaming services.

Apple's investment in video content is part of its plan to double revenues from "services" such as Apple Music and the App store.