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Analysing the Business Data - Marriage in Decline

Jim Riley

19th October 2010

The chart below shows how the number of marriages in the UK has changed since the Second World War. The red line shows a 10-year moving average (i.e the average number of marriages per year measured over the previous 10 years). Answer the data response questions below.

QUESTIONS

(1) Explain why a moving average is a good way of showing the trend in a long series of data

(2) In which decade did the number of marriages in the UK peak?

(3) The trend of marriage in the UK shows a consistent decline in the number of couples “tieing the knot”. Outline three reasons why this may have occurred

(4) Identify three consumer markets, and a leading business in each, in which demand for goods and services is directly linked to the number of marriages

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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