An example of a niche market - those who hate environmentally friendly products!

This promotional strategy goes beyond those who are neutral towards buying products that are environmentally friendly - the advertising is likely to put off those who don’t usually factor the environment into their purchasing decision.

I’m assuming that the entrepreneur knows his or her target market and there are enough of those customers to make a profitable business. And I guess that’s all that matters…I hope it is a very small niche!