Ambush Marketing - A Comprehensive Guide

You may have spotted that group of orange-clad ladies who attracted the attention of the TV cameras in an earlier group game at the World Cup. They were just the latest in a long list of examples of ambush marketing - a concept that you may see referred to fairly often as we approach the 2012 London Olympics.

Many thanks to Heidi Watkins at King Charles I School Kidderminster for suggesting this excellent BBC resource which explains why ambush marketing is so feared by the global brands which legitimately sponsor major events.

BBC Guide to Ambush Marketing