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Adding value (or “up-selling”) - the FlyLo Way

Jim Riley

23rd January 2011

Another terrific clip from Come Fly With Me - this time featuring low-cost airline entrepreneur Omar Baba. Omar is the owner of the nation’s “eighth favourite low-cost airline” FlyLo. He has worked hard to make his airline the great success it is and knows that the frequent news stories about poor service and dangerous conditions are down to a biased and unfair media. And now Omar has a great idea to add value by providing a new premium service for customers on FlyLo’s flights…

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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