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Adam Shaw and Utility

Jim Riley

29th May 2009

An interesting piece from Adam Shaw on the BBC website that looks at the issue of choice and utility theory by considering the decisions faced by children in a sweet shop and the potential disappointment they may experience by picking the wrong sweet. A short but sweet article!

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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