A tour of a handmade chocolate factory

We’re diving into the world of chocolate retailing at the AQA BUSS3 revision workshops over the next three weeks and I came across this super 5 minute video as part of our research. It takes you behind the scenes of a premium chocolate producer in the US called Moonstruck Chocolate…

You can find out more about Moonstruck here from their website.

The video itself is great for illustrating several business studies concepts, including:

- Labour-intensive production
- Adding value
- Use of technology in production

Moonstruck’s description of their business should tell students much about their approach to production:

“...to this day we still handcraft each piece, using only the finest ingredients. We pair our own decadent chocolate with fresh flavors found in the Pacific Northwest and beyond, and then hand-decorate each piece with intricate care.”

Compare and contrast with the Thornton’s factory - an alternative factory tour is shown in the second video below…