In the News
A Safe and Steady Strategy for International Expansion by John Lewis Partnership
Jim Riley
11th November 2015
Many successful UK retailers have ambitions to replicate their model in international markets, but come unstuck with the wrong strategy. Not surprisingly, John Lewis is also looking to exploit opportunities overseas, but its method of expansion is typically measured and risk-averse.
- Business
- Blog
- In the News
- International expansion
- John Lewis Partnership
- Market development
- Ansoff matrix
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
You might also like
Ansoff Matrix
Study Notes
International Expansion - Can Primark Win in the US?
6th September 2015
Uber Diversifies Into Takeaway Food Delivery
15th June 2016
From Chemicals to Cars - Is this the Ultimate in Unrelated Diversification?
14th February 2017
Brexit Blamed for Dramatic Fall in John Lewis Profits
14th September 2017
International Expansion - Why Starbucks Failed in Australia
7th August 2018
Ansoff Matrix - Crocs to launch cowboy boot design
8th October 2023