A Quantum of Solace - Masterclass in Product Placement

A fascinating article in the Independent today focuses on the use of product placement in the upcoming new Bond movie…

Read the article here.

The article describes how a British private jet company, Ocean Sky, lent its jets to the film production team at a cost of over £500,000. The marketing value of this investment? Several product placements during the film, promoting the company’s services to a global audience over a prolonged period. Sounds like money well spent to me.

An excellent article on how prevalent product placement is becoming. Students could be encouraged to look out for other examples in the media.