Blog

2012 Toys

Jim Riley

23rd July 2009

Hornby is the first hobby company to sign a lucrative deal to produce a huge range of London 2012 Olympic toys. The Airfix brand will produce kits of the Olympic Stadium, Scalextric will produce a velodrome cycling set (sounds fantastic, can I justify buying a set!?). The Hornby train set brand will produce miniature Olympic Park train sets.

Hornby is in need of a boost after profits plunged 32% last year.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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