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BTEC First Retail - Resources for Unit 4 - Advertising and Sales in Retail
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| Description | PDF File |
Original File |
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| Key Documents | ||||||||||
| Unit 4 - Assessment |  |
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Unit 4 – Induction Activity – Evaluation of Carrier Bags |
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Unit 4 - Scheme of Work |
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| Unit 4 - Recommended Websites | |
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| Information Sources | ||||||||||
| 1 - Aims of Retail Promotions | |
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| 2 - Financial Incentives | |
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| 3 - Product Placement | |
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| 4 - Retail Brands | |
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| 5 - Instore Environment | |
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| 6 - Below the Line Promotion | |
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| 7 - Promotional Mix | |
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| 8 - Break Even | |
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| 9 - Effects of Increasing & Decreasing Sales A | |
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| 10 - Effects of Increasing & Decreasing Sales B | |
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| Activities | ||||||||||
| 1.1 Product Placement | |
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| 1.2 Endorsement | |
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| 1.3 Matching Cards | |
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| 1.4 Loyalty Cards | |
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| 1.5 Investigating Promotional Techniques | |
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| 1.6 Bringing in the Punters | |
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| 2.1 Advertising Quiz | |
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| 2.2 Promotional Plan | |
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| 2.3 Public Relations | |
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| 2.4 Above the Line Promotion | |
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| 2.5 Effective Promotion | |
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| 2.6 Promotional Objectives Matching Cards | |
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| 3.1 Rising or Falling Stars? | |
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| 3.2 Break Even | |
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| Case Studies | ||||||||||
| 4.1 Comet | |
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| 4.2 Sleeping Solutions | |
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| 4.3 Inflating Promotion at Clarks | |
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| 4.3 Inflating Promotion at Clarks - promotional materials (4MB) | ||||||||||
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| Retailing in the News - on the Business Studies Blog | ||||||||||
