Free marketing study resources

tutor2u has a comprehensive range of free materials for marketing teachers and students. These resources are particularly suitable for students taking CIM courses and all students taking AS & A2 Business studies and relevant courses on BTEC National and Applied Business courses.

Marketing Study Notes


Brands
Introduction to brands	Brand Names
What is Involved in Building a Brand?	Brand Extension and Stretching
Brand Positioning	Brand Types

Buyer Behaviour
Introduction to Buyer Behaviour	Decision-making Process
Cultural Factors	Buying New Products
Social Factors	Stimulus-Response Model

Competitor Analysis
Role of Competitor Analysis	Sources of Competitor Information
Types of Competitor Analysis	Competitive Advantage

Distribution
Introduction to Distribution
Channel Strategy	Types of Distribution Intermediary

Market Analysis
Defining the Market	Market Share - Why is it Important?
Introduction to Market Share	Market Share - Measurement
Market Types - Consumer & Industrial

Introductory Marketing
What is Marketing?	What To Study
Customers or Consumers?	Marketing Concept
Marketing Map - Components	Marketing Orientation - the Alternatives
Marketing Orientation - Structures	Marketing Orientation - Tasks

Marketing Planning
Introduction to Marketing Planning	Examples of Mission Statements
Importance of Mission	Overview of Planning Process
Setting Marketing Objectives	Link with Strategic Planning
Values and Vision

Pricing
Introduction to Pricing Strategy	Link with Business Objectives
Cost Plus	Influences on Pricing Strategy
Return on Investment Method	Expansionistic Strategy
Other Pricing Strategies	Penetration Strategy
Skimming Strategy	Variable Cost

Products
Introduction to Products	Product Life Cycle

Promotion
Introduction to Promotion	Promotional Mix
Advertising	Setting the Advertising Budget
Measuring Advertising Effectiveness	Advertising Media
Advertising: the Why and What?	Direct Marketing
Factors Influencing Choice of Promotional Tool	Personal Selling
Public Relations	Push and Pull Strategies
Sales Promotion	Sponsorship

Research
Introduction to Market Research	Conducting Research
Qualitative Research	Quantitative Research
Sampling	Types of Research
Uses of Market Research	Sales Forecasting

Segmentation
Introduction to Segmentation	Behavioural Bases
Demographic Bases	Geographic Bases
Bases Introduction

Marketing Revision Presentations

Advertising	AIDA & Dagmar	Boston Matrix
Branding	Channel Strategy	Consumer Behaviour
Consumer Segmentation	Direct Marketing	Family Life Cycle
Forecasting for Marketing	International Marketing	Introduction to Marketing
Levels of Products	Market Research - Introduction
Marketing Analysis	Marketing Mix	Marketing Environment
Marketing Objectives	Marketing of Services	Marketing Planning
Market Research Methods	Marketing Strategy (1)	Marketing Strategy (2)
New Product Development	Niche Marketing	Packaging
Personal Selling	Physical Distribution	Pricing
Product Adoption	Product Life Cycle	Product Mix
Product Positioning	Promotion	Push and Pull Strategies
Questionnaires	Relationship Marketing	Sales Promotions
Sampling	Secondary Research	Skimming v Penetration Pricing
Sponsorship	STP Market Segmentation	Targeting
Types of Consumer Products

Marketing Quizzes


Marketing - Introduction to Marketing Mix	Market Analysis
Market Segmentation	Marketing Research
Marketing Objectives and Strategy	Marketing Promotion
Pricing	Place / Distribution
Products and Brands 1	Products and Brands 2