Marketing orientation - structure

Author: Jim Riley  Last updated: Sunday 23 September, 2012

Structural characteristics of a marketing-orientated business

A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business.

These are summarised in the table below:

You should expect to see all the above activities well-established in a business that is marketing-orientated.

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