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Nokia CEO - Standing on a Burning Platform
If your A2 business students aren’t studying Nokia as part of their final few months - they should be. And this terrific article in the Guardian provides the perfect starting point for students to begin their analysis and evaluation of the strategic challenges facing Nokia.
Nokia’s new CEO Stephen Elop likens the strategic position of Nokia as akin to the dilemma faced by an oil worker standing on North Sea oil platform facing a raging fire on multiple fronts. The worker rationalises that he has no choice but to jump into the unknown - to dive into the freezing water to survive. It was the burning platform which made the choice so stark. A memo from Elop is reproduced in the article together with some background on the competitiveness issues faced by Nokia. I suspect the memo will become a classic on MBA courses for years to come. Highly recommended.
Strategy: Organic Growth Powers Whitbread’s Success [29 Apr 2013]
Nokia: Has Elop Found Himself with a Problem Child and Dog? [18 Apr 2013]
BUSS4 - the tutor2u 10 for 2013 [14 Mar 2013]
Nokia: Is A Slimmed-Down, More Agile Business Starting to Sing? [25 Feb 2013]
All Change at Barclays: Can Jenkins Achieve his Cultural Transformation? [13 Feb 2013]
The T in SWOT is Becoming More Important to Global CEOs [11 Feb 2013]
Nokia: Elop on Culture, Technology and the Economy [11 Feb 2013]
Is New Leadership Making a Difference at Yahoo? [7 Feb 2013]
Elop Stops Paying Dividends as Part of Nokia’s Turnaround Strategy [25 Jan 2013]
BUSS4: New CEO - New Strategy [22 Jan 2013]
BUSS2 revision and exam technique - Competitiveness [19 Jan 2013]
Retrenchment Strategy - Are Things Looking Better for Nokia and Stephen Elop [10 Jan 2013]
BUSS1 - Market Size, Share and Growth Calculations [8 Jan 2013]
ResearchBuster: Retrenchment [26 Sep 2012]
Technological Change: A Crucial Period in the Smartphone Market [2 Sep 2012]
USP humour [28 Aug 2012]
Takeovers and Mergers - the last Car Rental deal? [28 Aug 2012]
Growth and Complexity Go Together - So Keep it Simple! [16 Aug 2012]
Price Cuts, Life Cycle and the Woes of Nokia [16 Jul 2012]
Product placement: Sony blocks out Apple via Spiderman [14 Jul 2012]
Failure, Greed and Corruption in Banking - Good News for the Co-op? [3 Jul 2012]
ResearchBuster: New Leaders and Strategic Change [18 Jun 2012]
ResearchBuster: Acquisitions [17 Jun 2012]
Starbucks closer to launch in India [17 Jun 2012]
Revision Presentation - Motives for Takeovers and Mergers [15 Jun 2012]
More Retrenchment at Nokia (June 2012) [14 Jun 2012]
Nokia and Strategic Change - the Essential A2 Business Case [14 Jun 2012]
BMW and a business location activity [13 Jun 2012]
Takeovers and Mergers - the Language of M&A [13 Jun 2012]
Evaluating the importance of leadership on business performance [13 Jun 2012]
Takeovers and mergers: Every merger deal that has ever occurred (explained in fewer than 1000 words) [7 Jun 2012]
Measuring the competitiveness of a business [18 May 2012]
What do we mean by “competitiveness”? [18 May 2012]
Revision Presentation - Marketing and Competitiveness [17 May 2012]
Sandwiches market - a slice of the action [14 May 2012]
Marketing analysis: the UK supermarket battleground [3 May 2012]
It’s all going wrong for Nokia - big losses in Q1 (2012) [20 Apr 2012]
Competitiveness and organisational structure - a great example of delayering [20 Apr 2012]
Strategy - How Nokia was overtaken by Apple and Samsung [17 Apr 2012]
Costs, Cashflow and Closure - the Last French Beret Maker [14 Apr 2012]
Strategy & Technological Change - Whatever Happened to BlackBerry? [14 Apr 2012]
Sony - Hirai’s Turnaround Strategy - in Video Clips [13 Apr 2012]
Organisational culture, strategy and performance in fewer than 1000 words [9 Apr 2012]
Revision Presentation - SWOT Analysis [7 Apr 2012]
Move over Apple, Samsung, Sony & Nokia. Here Comes China’s Huawei [7 Apr 2012]
Revision Presentation - Exchange Rates and Business [6 Apr 2012]
Revision Presentation - Retrenchment [4 Apr 2012]
The Main Motives Behind Takeovers and Mergers [26 Mar 2012]
When we went on tour - Football and Competitiveness [23 Mar 2012]
Retrenchment: Short-Term Pain for Long-Term Gain? [19 Mar 2012]
Two Lesson Videos on Nokia - Will their Strategy Work? [13 Mar 2012]
Sony - All Change at the Top with a new CEO [12 Mar 2012]
Takeover insights: Kraft & Cadbury - Justifying the Deal [22 Feb 2012]
Innovation in Business - Perspectives from Stephen Elop (CEO of Nokia) [12 Feb 2012]
Leadership and Strategy - All Change at the Top for Blackberry [23 Jan 2012]
Revision Quiz - Marketing: Competition [1 Nov 2011]
Shoppers switch stores as income patterns change [11 Oct 2011]
Olaf takes the knife to management hierarchy [5 Sep 2011]
Tesco and Retrenchment [31 Aug 2011]
Can investment in R&D provide a competitive advantage? [31 Aug 2011]
Smartphone market shares spell trouble for Nokia [17 Aug 2011]
Retrenchment for Thorntons following strategic review [28 Jun 2011]
Strategic change for the Guardian - from print to digital [17 Jun 2011]
CSR & Strategy - Why the Cooperative Group changed to survive [16 Jun 2011]
A2 Business: Six key global trends that are shaping business strategy [15 Jun 2011]
Leadership styles - the importance of listening [14 Jun 2011]
Mothercare’s change of strategic focus - Updated [13 Jun 2011]
ResearchBuster: Organic Growth [7 Jun 2011]
Nestle and Diversification - Investing in Healthcare [25 May 2011]
Strategy explained - Insights into Amazon [13 May 2011]
Retrenchment in action - Comet turns off the retail lights [12 May 2011]
Jaguar goes for NPD investment with £5bn plan [10 May 2011]
Tesco’s overseas strategy: next steps [10 May 2011]
Whitbread goes for organic growth [2 May 2011]
Horizontal integration in action - Virgin grabs Esporta [26 Apr 2011]
HMV Strategy - Death of a Billion Downloads [24 Apr 2011]
Tesco - The right strategy in the US? [23 Apr 2011]
Howard Schultz - A Changed Starbucks. A Changed C.E.O [13 Mar 2011]
Superb Analysis of the UK Coffee Market [5 Mar 2011]
CSR becomes the Strategy for Co-operative [5 Mar 2011]
Britain is back in recession (well, consumers think we are) [23 Feb 2011]
External growth - Diageo on the acquisition trail [21 Feb 2011]
McDonalds and KFC go head to head - who will chicken out? [13 Feb 2011]
Market share in action - Microsoft IE in long-term decline? [4 Feb 2011]
Q&A - How can the Boston Matrix help a business manage its product portfolio? [29 Dec 2010]
Q&A - What is the difference between outsourcing and offshoring? [29 Dec 2010]
Q&A - How important is location in determining business success? [29 Dec 2010]
Growing market share by stealth? Tesco and One Stop [17 Dec 2010]
BUSS1 Revision Quiz - Understanding Markets [15 Dec 2010]
Ikea’s UK flat pack sales are…well..flat [31 Oct 2010]
Strategy - The Challenges Facing Nokia [21 Oct 2010]
Culture & Change - The Challenge Facing Nokia [27 Sep 2010]
Leadership & Strategy - “Welcome to Nokia” [20 Sep 2010]
Can new leadership revive Nokia’s fortunes [12 Sep 2010]
Recession Strategy - Manufacturing Emerges Leaner and Fitter [25 Aug 2010]
Analysing the Market - UK Cinema in 2010 [24 Aug 2010]
The technological wave in television - who will win the 3D battle? [30 Jul 2010]
Does Nokia’s Strategy Need An Upgraded CEO? [30 Jul 2010]
World Cup 2010 Business Winners and Losers [13 Jul 2010]
Linking corporate objectives to management performance - the Vodafone way [4 Jun 2010]
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